Friday, December 2, 2016

AND NOW, A WORD FROM OUR SPONSORS: A FRESH CUP OF JAVA; ROAST HOUSE ON ALTON GLOOR HAS GRAND OPENING


By Juan Montoya
Ever since the monks in Ethiopia threw the bunch of worthless seeds a goatherd brought them that made his animals act frisky into fireplace and were intrigued by the aroma emanating from the coals, people have been drawn to the smell of roasting coffee beans.

Smell is one of the most lasting senses that triggers memory. Who doesn't remember waking up some cold morning and smelling the coffee brewing that your mom made to send of your dad to work?
In those days, hardly anyone but connoisseurs knew the true value of a good cup of coffee. But with the advent of Starbucks and other brewers, that has changed.

Now Brownsville transport company owner Zeke Silva has decided to open his own roaster and has gotten into the wholesale-retail roasted coffee business.
What does he know about coffee, especially the exotic blends preferred by those in the know?

"I have done my homework," he said recently at his new business (that's his ad on the right side of this blog). "I went to Utah and visited one of the largest coffee roasters in the West Coast and learned from the people who have been at this for decades. I want to bring that to Brownsville."

Those who know Silva know he's somewhat of a stubborn streak when he gets an idea.
In fact, he has gone the whole nine yards and even bought a coffee roaster from an Oklahoma manufacturer (made in the USA, he says) and imported coffee beans from across the world. Brazil, Colombia, Honduras, Chiapas, Mexico, the Netherland Antilles, etc., and even an organic blend from Peru. (And you though Peru was only famous for other plants.)

In fact, he has even taught himself how to operate the roaster to get the most band from the bean.

This Saturday, he wants you to come over from 7 a.m. to 5 p.m. to the Roast Shop and have a free taste of their freshly-roasted brew. They are located at 1393 E. Alton Gloor (Mike Garza's mini mall). He is so sure you'll like it that he is willing to take a chance and give you the first one gratis.

"If you love good fresh-roasted coffee, you'll be back," he said.

21 comments:

Anonymous said...

No thanks, STRIPES is the way to go....

Anonymous said...

TOO MANY TYPOS, DUDE!

Anonymous said...

Anything Zeke Silva puts his mind to do is successful

Anonymous said...

Zeke Silva in the coffee business is like Cris "Mongo" Valadez going into selling Blue jeans to take on Walgreen's. LOL!!!

Anonymous said...

Bad coffee. Stay with starbucks. QUALITY CONTROL, PEOPLE!

Anonymous said...

Puro money laundering

Anonymous said...

The Blimp is watching you, Juan.

Anonymous said...

Cool
I'm there.
Coffee snobs rule!!!!!

Anonymous said...

Super excited! This is so good for Brownsville, fresh roasted coffee is a rare commodity in this area! Thumbs up Zeke, see you soon!

WHY NOT said...

Best of luck to you Zeke?

Anonymous said...

Zeke knows coffee if I know telemetry.

Anonymous said...

Sad...looks like the business closed. Can never have anything nice in this beaner town.

Anonymous said...

Stop writing about hayseeds.

Anonymous said...

Good luck! Let's hope there are enough real coffee drinkers to support this business. Starbucks isn't a real coffee drinkers business, it is a "latte" and "sweet" shop.

Anonymous said...

Third World Capital of The United States!

- Blimp

Anonymous said...

Hey, juan, did Letty Perez-Garziroa die over the weekend. Hot rumor, bro!

Anonymous said...

Place is always empty. Coffee was aight. Pastries are Sam's Club danishes. Meh.

Anonymous said...

I don't like Zeke but at least the guy works hard to earn a living. Jessica Tetreau on the other hand is a stay at home dumbass. She probably can't even run a lemonade stand.

Anonymous said...

I WENT AND IT WAS NOTHING TO SCREAM, ABOUT. I MAKE BETTER COFFEE AT HOME!!!

Anonymous said...

I went. Good coffee, friendly people.

Anonymous said...

I hear OP 1033 is the money behind it! They have added coffee to their portfolio of beer at the Barrel House and bug spray at the hands of one former Sheriff Deputy.

rita