NEW PORT DIRECTORY PRODUCED IN-HOUSE, GRATIS

Special to El Rrun-Rrun

Those of us who have been around promotional literature from the different entities have grown inured to the expensive slick magazine work product churned out by the different public entities.

But the new 2017 Port of Brownsville Directory has to rate as one of the better products put out for the public. With a subtitle of "The Port That Works," the magazine – free of charge to the public – is one of the more informative pieces of promotional literature produced locally.

It lists all the port's tenants by owners, category, their mailing address, emails, faxes, and phone numbers. Then it lists them by alphabetical order as well.

You have, of course, the perfunctory listing of the port commissioners, the administration and the staff and their contact information. 

And when we asked Port Chairman John Wood what the cost of the slick publication was, we got an answer we didn't expect.

"Nada, nothing, not one cent," he said. "The directory was put together in-house with our staff headed by our Director of Marketing Steve Tyndall and published by Grunwold Printing Company here is South Texas. Advertising paid for the design and the production. We're very pleased with the result. We hope people and potential customers find it a useful tool to deal with the port."

Copies of the magazine are available at the city's libraries, the Tourist and Convention Center, the Chamber of Commerce, and the port free of charge.