Monday, July 16, 2012

ERIN AIRS 30-SECOND SPOTS ON EVICTIONS, DWIS

By Juan Montoya
We have just seen the two 30-second spots that JP 2-2 runoff candidate Erin Hernandez Garcia posted on various sites on the Internet.
Now, based on the tenor of the campaign that Erin, her mother Norma, her politiqueras and her father Commissioner Pct. 2 Ernie Hernandez have waged up to now, we expected some sort of nasty attack on her opponent Yolanda Begum.
You know, the usual (and predictable) "she can't speak English, she has no education, she's not a lawyer" drivel we've come to expect from that camp.
Instead, we were pleasantly surprised to see that the ads are pretty straightforward messages dealing with the customary cases that come up before the justice of the peace courts in Cameron County. And it's also refreshing that the ad agency that prepared the spots didn't resort to razzle-dazzle rabbit-in-the-hat trickery to put forward the message.
Now, if only the rest of the Hernandez campaign had been run that way and stuck to the issues, there would be no need for the usual confrontation and intimidation that has marked that campaign up to know. Let's hope that campaign strategy stays clean and focused on that direction for the duration until election day July 31.

No comments:

rita