Meanmisterbrownsville
The new city logo, not liked by 80 percent of Brownsville residents responding to Hahn Communications own survey, is now being implemented by a new city board according to Brownsville Herald reporter Aisha Baskette.
Huckster Ron Oliveira, the slick spokesperson for Hahn Communications, presented the new logo to the City Commission as more than a mere lifeless image, but a branding plan. The concept of a city or even an individual having or actually being the personification of a brand is patterned after NBA players like Lebron James, who speak of themselves and their brand simultaneously. Hell, my nephew writes on Facebook about his "brand."
The new city logo, not liked by 80 percent of Brownsville residents responding to Hahn Communications own survey, is now being implemented by a new city board according to Brownsville Herald reporter Aisha Baskette.
Huckster Ron Oliveira, the slick spokesperson for Hahn Communications, presented the new logo to the City Commission as more than a mere lifeless image, but a branding plan. The concept of a city or even an individual having or actually being the personification of a brand is patterned after NBA players like Lebron James, who speak of themselves and their brand simultaneously. Hell, my nephew writes on Facebook about his "brand."
(For those unacquainted with city political relationships, Ronnie Oliveira is Texas Rep. Rene Oliveira's cousin. His firm did not rank the highest of the PR firms which submitted responses to the city's RFP, but he got it anyway. Such is life in this backwater city.)Adding the initial $140,000 cost of the "branding
"Rosas (Brownsville Public Information Officer, Roxanna Rosas) said that in the plan provided by HAHN, an itemized budget list was provided. Items included paid media (outdoor, print and digital), creative services, owned media, direct marketing, earned media and events, and research. The estimated budget HAHN provided for these services was $820,000."
The City Commission is falling victim to this same rope-a-dope strategy time and again; pay handsomely for a plan or strategy, then pay even more dearly to have that plan "implemented."
That drew this from an anonymous commenter: "Yet another financial fiasco administered by Mayor Tony Martinez and his flailing idiots. Of course Tony doesn't give a rats ass, he has plenty of money and just wants to see his friends rake it in, as seen by the Oliviera Klan. Does this really surprise anyone?"
And: "I'm sure the printing, media, re-branding amenities, etc., will probably be outsource to major companies instead of keeping things local. What a joke..."
And the killer: "This logo is important in promoting tourism and business. It is more important than providing basic services like bus stops, sidewalks and paved streets . Attention people of brownsville, you will always be a third world shit hole."
The City of Brownsville now faces the daunting task of putting the new logo on stationary, ball point pens, baseball caps and even the city's fire trucks.
Expensive, indeed! And, to think, the taxpayers didn't even want it!
7 comments:
Bull Shit.
Juan, take a picture of a local cop car with our colorful, On The Border, By The Sea, logo. It's a beautiful work of art compared to this plain Jane, boring, unremarkable, new one.
Why change ? Shouldn't this go for a public vote via referendum?
What future does it ignite? if we are the poorest city in the United States!!!! Just like in mexico the rich get richer and the poor get poorer!
que forma de r o b a r ya ni la chingan si que estamos bien jodiDOS MONTOYA ,ahora a cambiar todos los logos en las camionetas en las camisas en toda la papeleria cuanto va a costar todo por darle chamba a un primo de un disque senador de texas YA BASTA...
Pa que chingados nos preguntan si nos gusta si ni si quiera respetan la opinion de el publico! Vallense a la chingada con su new logo chafas! On the border, by the sea is what we really are. Igniting the future of Texas! Callense la boca! Pinche ciudad mas chafas, pobre, y en ultimo lugar de Texas culpa de ustedes pinches leaders chafas, envidiosos, varisiosos, y corruptos!
Are you blind? The current police units do not have the old city logo anywhere. They are white with black and blue decals. No seas pendeja.
Do the cops still wear that logo patch on their uniforms? Find a picture Juan. It's beautiful, compared to the new one.
Los Pendejos of Tony Martinez and Ronnie/Rene Oliveira are what they are..Pendejos...Rene is ugly, he will get an opponent. A surprise is coming. F...k you Rene and the hell with you.
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