Wednesday, April 1, 2020

B'VILLE HOLLER, AIM MEDIA: BYE, BYE, PANCHITO GOODBYE

Special to El Rrun-Rrun

The love affair between the Brownsville Herald  (AKA  AIM Media Texas, LLC) Aand publisher Frank Escobedo almost made the seven-year itch.

Instead, just about a month after the six-year anniversary between Escobedo as publisher at the Herald, sources there say the honeymoon is over.

Escobedo has reportedly been let go (fired?) from the ghost daily. Residents refer to it as ghost daily because there are no reporters or main office to be seen, merely a suite in grandiosely-named Venture X building at, 222 N. Expressway 77/83 in Brownsville. 

Before it was gutted by Freedom Newspapers and later AIM and converted into an advertisement cash cow, the Herald used to be one block from the county courthouse and a short five blocks from the federal courthouse.

AIM media made the announcement naming Escobedo publisher of the The Brownsville Herald in February 2014. Among his duties included the publishing of El Nuevo Heraldo, El Extra and all related websites and digital assets.

He is a graduate of Texas A&I University in Kingsville, and has received certification from the Hearst Management Institute, American Press Institute and the Northwestern University, Kellogg School of Management and Medill School of Journalism.

Goodbye Frank. We hardly knew ye.

6 comments:

Anonymous said...

We are clearly headed for a RGV newspaper, as soon as the owners can figure out how to deal with advertising. Valley newspapers seem to rely on editorials from L.A. and other Liberal cities. Most articles are from national or regional sources. During this virus crisis there is nothing worthwhile to put on the sports pages. So, it doesn't really matter whether the Herald has an editor or not....all is done in McAllen. But, please don't fire my carrier, she is fantastic....

Anonymous said...

No great loss G R

Anonymous said...

He stayed at The Herald longer than you did, Montoya. Facts, bro, facts.

Anonymous said...

Brownsville: No newspaper, no major bookstore, no 5-star restaurant or hotel, no primo car dealership, no sports teams. They're all in McAllen's neighborhood. Really, Brownsville is the "barrio" of the RGV.

Anonymous said...

The Brownsville herald is a disgrace of a newspaper. I can’t believe it actually had a publisher.

Anonymous said...

@April 1, 2020 at 4:39 PM

and for those passionate readers no library at el gran southmost lol...

rita