THE KINDS OF ADS WE WISH WE WOULDN'T SEE ANYMORE

Special to El Rrun-Rrun

Have you, like most of us, have had enough of the mindless Payne Motors ads that endlessly repeat the "Lo que tu quieras, regardless" drivel? 

Just what does that mean? 

After all, they are selling cars. And they don't sell all  models, regardless. Do they sell Teslas? Rolls Royces? 

What do the actors pretending they are football players, Santa elves, Jurassic Park actors, rock and roll hipsters, or now martial artists, have to do with that? 

And while we're at it, how about the commercials by other car dealers saying "Dale gas," "Son buena gente," and, yes, Charlie Clark with his "Orale, Dame chanza" who is even using a caricature of his old Nana, now deceased, threatening that she will come down from heaven and give him "pau pau" if he doesn't treat his customers right and give them a lifetime warranty? Did her warranty run out, then?

Many Hispanics we have spoken to feel their intelligence is being insulted when these pitches are made in Spanish after the rest of the commercial is in English and there is a growing consensus that it is a cheap way for car salesmen who seek to ingratiate themselves to potential local Mexican-Americans customers by repeating a mindless phrase to establish some kind of cultural rapport with them.

And they are not the only ones doing it. 

Remember the HEB commercials where white, middle aged (and a young guera in jeans and checkered shirt) fruit and vegetable pickers ar e depicted as farmworkers harvesting the crops for HEB and then delivering them to Mexican American customers? It's the other way around, isn't it?

And politicians are not exempt from this cheap ploy, either. Remember when Republican Mayra Flores repeatedly claimed that she had gone from being a farmworker in the cotton fields of West Texas working with her father as a child to the U.S. House of Representatives? She claimed she had worked in those fields to earn money to buy clothes and shoes for school.

It wasn't until she was repeatedly questioned on that  claim that her Republican publicists changed the narrative and said that she had worked in the cotton fields before her family migrated to the U.S. when she was six. 

Even that was unbelievable that her father, or any father, would have had his four or five year old daughter picking cotton in the hot fields of northern Mexico decades after the cotton crop harvesting had been mechanized on both sides of the river. She wouldn't even have been old enough to go to school.

Thankfully, we have noticed that HEB has stopped with the faux white farmworker ads. 

If we see another "Cobra Payne" dojo cheap comedy repeating to us "lo que tu quieres, regardless," we'll puke. Lo que queremos is for them to stop that cheap, tawdry appeal to people who know better. 

And Charlie Clark, if you really want Mexican American clients to believe you truly loved and respected your Nana, how about you giving us a chanza and sparing us of your cheap commercialization of her memory?

Orale!