SAN FRANCISCO — Construction crews dismantled a giant “X” sign atop the downtown building where the company formerly known as the Twitter has its headquarters Monday, after residents here complained of a bright flashing light that disturbed them throughout the night.
“SHUT IT OFF!!” read one of two dozen complaints to the city’s Department to Building Inspection about the sign.
“It is currently flashing rapidly and extremely brightly. It is creating a massive nighttime nuisance and making it hard to sleep.”
“It is currently flashing rapidly and extremely brightly. It is creating a massive nighttime nuisance and making it hard to sleep.”
Such is the latest chapter in Elon Musk’s chaotic rebrand of Twitter into “X,” which first caused headaches for its hometown last week when the company illegally tried to remove its original logo from the outside of the building.
Then, over the weekend, the company affixed a giant X above the building, prompting 24 complaints about its structural safety and bright lights, according to the city’s Department of Building Inspection.
Construction crews dismantled the giant, blinking "X" logo after 24 complaints were logged with the city.
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